Oma’s Heart is a project dear to the founder’s heart as it is a memoir of her journey as a Christian young woman & wife. She talks about different issues with a bit of humour here and there to liven her posts. The brand, Oma’s Heart was created to reflect warmth & comfort as her posts are written to encourage anyone who comes across them.
What we did
Brand Identity Design
Domain Name Purchase
We were approached by the founder to design a digital platform that felt like a safe space for visitors & readers of the blog. She specifically requested a “Yellow Themed” blog as the colour yellow gives off a sense of warmth, brightness & comfort. The task was an exciting one for the team to take on and we didn’t disappoint.
The objective of the project was to design a yellow themed blog that felt like a safe space for the readers or anyone who came across it. In the end, the blog was to reflect warmth across every page & feature.
Get you a team 1311. Everytime I work with them, the result is always the same. Perfection.
Chioma Ikenna-Ibeh - Blogger
We choose a color palette that incorporates bright yellow and subtle shades of yellow with a dark blue color to balance the brightness. We designed the blog to feel personal, like a journal of our founder's journey. This element alongside the friendly brand voice would give it the feel of a safe space. We incorporate a fair amount of animations to make the site more friendly, intuitive & welcoming. The user’s experience was a core of the design hence the easy navigation & usability.